Proof that you should pick a legible typeface

Picking a legible typeface is just plain common sense, right? If you want a client to earnestly read, word for word, a two-page cover letter, then you're going to make sure that the chosen typeface is getting out of the way, doing nothing to impair your client's ability to grasp your finely honed pitch. While … Continue reading Proof that you should pick a legible typeface →

Why ER’s “give me the bullet” catchphrase might be a bad idea

Over the past month, my wife and I have made an episode (or two) of ER a staple of our evenings. In our pandemic era of complex public health policy, there is a strange pleasure in watching fictional medical personnel execute the routines of emergency medicine over and over again. One thing we have noticed … Continue reading Why ER’s “give me the bullet” catchphrase might be a bad idea →

Avoiding the rule of reciprocity in business situations

Back in 2019, my wife's company made an unpopular decision: they eliminated vendors outings. As the lead media planner for several large clients, who represent have advertising budgets in the millions of dollars, my wife is a prime target for advertising industry vendors, who sell everything from traditional ad space to pools of credit card … Continue reading Avoiding the rule of reciprocity in business situations →

The (selfish) reason to turn your camera on in virtual meetings

Let me begin by saying that while there are plenty of good reasons for turning your camera on—providing an additional communicative layer with gestures and expressions, bonding with your colleagues and collaborators, and driving yourself to engage (and not multitask), among others—I am going to focus on a more selfish reason you might do it: … Continue reading The (selfish) reason to turn your camera on in virtual meetings →