One reason I’m excited about my new job is that I get to work both inside and outside of the process. My last role mostly found me fixated on the proverbial trees: there were only rarely opportunities to step back and see the forest. As a result, process improvements were not only few and far … Continue reading On getting to see the trees and the forest
Tag: process
On reinventing the wheel (of project marketing)
The question of how to market architectural projects for my firm has left me feeling cynical. Here's the cycle I have wrestled with: Realize that I'm neglecting the work of project marketing—narratives, photography, project data. Develop a system to manage this work, defining deliverables, schedule, etc. Activate the system—actually doing the work. Neglect the system … Continue reading On reinventing the wheel (of project marketing)
Taylor Coe 