When I started in the A/E/C industry, I had a content marketing background, 3-year-old InDesign experience (from my college newspaper!), and only a scant understanding of what the actual work of an architect entailed. There was a lot of humility in the first few years. There was a lot I didn’t know. And even though … Continue reading On the elevator joke
Tag: marketing
On 5 rules for the A/E/C marketer
A selection that I’ve been working on—there are more rules than five! Read the RFQ/P. Read it again. Read it again and take some notes. The RFQ/P is your pursuit Bible. Assume this Bible has an Old Testament type God—One not so willing to forgive mistakes. Seek understanding. The worst submittal is not merely bad—it is … Continue reading On 5 rules for the A/E/C marketer
On the coming surge in RFP responses
If my prediction from yesterday is partly true—that with the help of AI, A/E/C companies (and other public bid companies) will begin to send out a LOT more responses to RFPs and RFQs—then something else is true as well: Public clients will receive a deluge of responses to publicly bid projects. As much as they may welcome … Continue reading On the coming surge in RFP responses
On the value of a good whiskey origin story
I like whiskey—the bite, the burn, the sphere of ice lolling around the glass. But I'm also suspicious of it. While some whiskey is better than other whiskey, I have my doubts that some whiskey is worth thousands of dollars more than other whiskeys. (I have the same doubts for wine and other luxury goods, … Continue reading On the value of a good whiskey origin story
On how the value of trivial knowledge has an expiration date
When I started my first A/E/C marketing job several years ago, the colleague who onboarded me presented a challenge on my first day. “Twenty photos of 20 of our most important projects—I’ll quiz you on these at the end of the week.” When I got 19/20 correct come Friday, he was surprised—but I wasn’t. I … Continue reading On how the value of trivial knowledge has an expiration date
On using ChatGPT for A/E/C marketing, Part 1
I recently wrote about needing to embrace ChapGPT (and/or its future competitors) as part of our future workplace. So I gave it a shot. And while the results weren't great, they were decent enough to confirm that there's an essential skill A/E/C marketers—and many other knowledge workers—will need to develop in the next few years: … Continue reading On using ChatGPT for A/E/C marketing, Part 1
On admitting I don’t understand architecture
Over the past few years, this has become a problem (or an opportunity, depending on how you look at it)—I don’t really understand architecture. As someone who isn’t an architect, that may not sound like a problem. However, as someone who sells architecture—or, more accurately, who sells the experience of working with architects—it's a pain … Continue reading On admitting I don’t understand architecture
Taylor Coe 