On the stories we tell ourselves (that are wrong)

It’s a human thing: we tell stories. We create narrative frameworks for ourselves as we look out at the world from within our own heads. Why this, and why that, and how could that possible make sense. Sometimes, the stories we tell ourselves are true. (Or mostly true.) When this happens, it’s just the best. … Continue reading On the stories we tell ourselves (that are wrong)

On how the value of trivial knowledge has an expiration date

When I started my first A/E/C marketing job several years ago, the colleague who onboarded me presented a challenge on my first day. “Twenty photos of 20 of our most important projects—I’ll quiz you on these at the end of the week.” When I got 19/20 correct come Friday, he was surprised—but I wasn’t. I … Continue reading On how the value of trivial knowledge has an expiration date