On the delight of IKEA

I’ve written before about the IKEA effect, but—as Daniel Kahneman warns his readers in Thinking, Fast and Slow—we are all helpless to biases, even when we know about them. I went to IKEA this weekend to pick up two tables to serve as desks in our remodeled home office—and raced home to feel that sweet, … Continue reading On the delight of IKEA →

On effort justification

The more effort you put into something, the more value you see in it. The best-known example of this may be the "IKEA effect," wherein people place higher value on the IKEA products they have bought and assembled—because of the assembly effort involved. Effort justification is one route to resolve lingering cognitive dissonance, a state … Continue reading On effort justification →