C marketing, Part 1

I recently wrote about needing to embrace ChapGPT (and/or its future competitors) as part of our future workplace. So I gave it a shot. And while the results weren't great, they were decent enough to confirm that there's an essential skill A/E/C marketers—and many other knowledge workers—will need to develop in the next few years: … Continue reading On using ChatGPT for A/E/C marketing, Part 1 →

Using the simplest language possible

Use the simplest possible language. Above all, remember how it was before you yourself grasped whatever it is you're explaining. —Carl Sagan Do you remember? I rarely do, and it's often one of the biggest problems I face in writing. What Sagan observes here is essentially the practice of empathy for our reader in writing. … Continue reading Using the simplest language possible →

7 pieces of writing advice from Roman & Raphaelson

One of my favorite books about writing—and I mean the real nitty-gritty of writing—is Kenneth Roman and Joel Raphaelson's Writing That Works: How to Communicate Effectively in Business. The thesis put forward by Roman & Raphaelson ("R&R" from here on out) is that most of the writing we encounter in the office workplace is just … Continue reading 7 pieces of writing advice from Roman & Raphaelson →