Some things you can’t delegate, I am learning. I can give a minutely detailed set of instructions with a blow-by-now video of how to make mark up a floor plan for photography… But I can’t tell you how to think like a marketer. I recently attempted, as you could guess, to delegate this work. But … Continue reading On project photos and thinking like a marketer
Tag: delegation
On wondering how to teach writing to architects
As the firm I work for has grown the past few years, I've run up into a repeated problem: I don't have enough time to market every project. The solution seemed obvious: another marketer. With another marketer in the firm, we could tackle it all and make it work, giving every project the marketing support … Continue reading On wondering how to teach writing to architects
On moving past the founders
A few years ago, prepping for a firm anniversary, I had the chance to interview one of the founders. I'd met him only briefly when he'd popped into the office, but I hadn't worked with him—he'd retired years before I joined. Before chatting with him, though, I had a curious request from one of the … Continue reading On moving past the founders
On the possibility of explaining your job away
Because we're expecting another baby in a few weeks, my wife and I have been preparing for a boring but important inevitability: Someone else will have to do our jobs for a little while. One way we've preparing, aside from directly on-boarding colleagues in meetings, is by writing stuff down. In doing this, we wondered: … Continue reading On the possibility of explaining your job away
Taylor Coe 