On how the value of trivial knowledge has an expiration date

When I started my first A/E/C marketing job several years ago, the colleague who onboarded me presented a challenge on my first day. “Twenty photos of 20 of our most important projects—I’ll quiz you on these at the end of the week.” When I got 19/20 correct come Friday, he was surprised—but I wasn’t. I … Continue reading On how the value of trivial knowledge has an expiration date

On using ChatGPT to fight generic content

As we get deeper and deeper into a life with generative AI, I’m finding it increasingly hard to keep up. For instance, there’s the apparent whiplash happening with college professors: At first fearful that ChatGPT spelled the “end of the essay” (which it still may), professors have realized that ChatGPT can help them with their … Continue reading On using ChatGPT to fight generic content

On using ChatGPT for A/E/C marketing, Part 2

Yesterday, I wrote about an important AI-related skill knowledge workers like me will need to develop in the next few years. Today, I’m writing not so much about a skill as a revelation. A big news story about ChatGPT has been the reaction of Google, with CEO Sundar Pinchai declaring a “code red” in response … Continue reading On using ChatGPT for A/E/C marketing, Part 2

On using ChatGPT for A/E/C marketing, Part 1

I recently wrote about needing to embrace ChapGPT (and/or its future competitors) as part of our future workplace. So I gave it a shot. And while the results weren't great, they were decent enough to confirm that there's an essential skill A/E/C marketers—and many other knowledge workers—will need to develop in the next few years: … Continue reading On using ChatGPT for A/E/C marketing, Part 1

On ChatGPT as part of our future workplace

Over the past months, it's hard to think about the future of education and not consider how AI fits into it. K-12 teachers have fretted over whether homework is dead. College professors are worried the essay as assignment is a turn-of-the-century relic. ChatGPT (and its improved future versions and competitors) will generate essays, answers to … Continue reading On ChatGPT as part of our future workplace