I wouldn't say this is a rhetorical device, in that it's not argumentative. But an isocolon sure can make something sound good. An isocolon is a parallel structure, where multiple phrases contain the same number of words or syllables. Usually, isocolon appear in two, three, or four parts. A famous example in advertising is the … Continue reading On isocolons
Tag: advertising
On the mere exposure effect
Why "mere"? Mere because just the simple fact of having previously encountered something makes it seem good or preferable later on. The weird part of this is that you don't even need to be conscious of the previous exposure. The oddity of this blew my mind when I encountered the effect in Daniel Kahneman's Thinking, … Continue reading On the mere exposure effect
On how jobs do (or don’t) match someone’s skills
In my wife's work world, she knows several people who have gone from the client side to the advertising account or sales side. In theory, these jobs look interchangeable—in practice, they're not. The skills needed to succeed in one are not the same as in the other. My wife explained: A good client is less … Continue reading On how jobs do (or don’t) match someone’s skills
Taylor Coe 