On one way to make a proposal stand out in the coming surge of responses

Now that I’ve started pondering how AI may lead to a surge in RFP responses, I’m having a hard time moving my mind away from its implications. Once A/E/C marketers are leveraging AI to deliver oodles and oodles of responses…what comes next? I’m tempted to suggest that the most strategic and thoughtful responses will still … Continue reading On one way to make a proposal stand out in the coming surge of responses →

On the coming surge in RFP responses

If my prediction from yesterday is partly true—that with the help of AI, A/E/C companies (and other public bid companies) will begin to send out a LOT more responses to RFPs and RFQs—then something else is true as well: Public clients will receive a deluge of responses to publicly bid projects. As much as they may welcome … Continue reading On the coming surge in RFP responses →

On responding to more RFPs and RFQs with the help of AI

Assuming A/E/C marketers embrace AI-assisted proposal development in the next few years, I have a prediction: We will send out a lot more RFP and RFQ responses. Why? Because we will be able to. AI will grant the wish that some professionals have been whispering ever since they started worrying about winning new business: Can’t … Continue reading On responding to more RFPs and RFQs with the help of AI →

On automation bias

If ChatGPT has made anything clear to me, it's that automation is coming for us. And, with that automation—whatever form it may take—will come automation bias. I'm assuming, of course, that AI marketing bots won't be able to work entirely on their own. (At least not for a few years!) In the interim, an AI … Continue reading On automation bias →

On the finite game of pursuits

I started skimming James P. Carse's treatise Finite and Infinite Games the other week and a thought jumped out at me: An RFP is a finite game—played with the infinite game of our business. Rather than attempt my own summary of this distinction between finite and infinite games, I'll let Carse explain: There are at … Continue reading On the finite game of pursuits →

On business development and the shame of not knowing everyone

As an introvert, I was never going to be much of a business developer. (I've written previously about my mild aversion to picking up the phone.) But even though I fall on the marketing side of the A/E/C business development-marketing spectrum, sometimes I still find myself in business development situations. Typically, this is a "leads … Continue reading On business development and the shame of not knowing everyone →

On using ChatGPT for A/E/C marketing, Part 2

Yesterday, I wrote about an important AI-related skill knowledge workers like me will need to develop in the next few years. Today, I’m writing not so much about a skill as a revelation. A big news story about ChatGPT has been the reaction of Google, with CEO Sundar Pinchai declaring a “code red” in response … Continue reading On using ChatGPT for A/E/C marketing, Part 2 →

On using ChatGPT for A/E/C marketing, Part 1

I recently wrote about needing to embrace ChapGPT (and/or its future competitors) as part of our future workplace. So I gave it a shot. And while the results weren't great, they were decent enough to confirm that there's an essential skill A/E/C marketers—and many other knowledge workers—will need to develop in the next few years: … Continue reading On using ChatGPT for A/E/C marketing, Part 1 →

On the back cover of digital documents

I'll admit it: I still think in print. We all do, to some extent—the default document size in our digital world remains an 8.5x11" sheet of paper. Open up Microsoft Word or a Google Document to see what I mean. A few years ago, I realized that I was generating proposals and qualifications submissions in … Continue reading On the back cover of digital documents →

On ChatGPT as part of our future workplace

Over the past months, it's hard to think about the future of education and not consider how AI fits into it. K-12 teachers have fretted over whether homework is dead. College professors are worried the essay as assignment is a turn-of-the-century relic. ChatGPT (and its improved future versions and competitors) will generate essays, answers to … Continue reading On ChatGPT as part of our future workplace →