On how experts don’t know how long anything takes

I recently completed my first major woodworking project: a new outdoor dining table. Aside from a major staining mishap (too orange!), the project went well, with one glaring exception: It took way longer than promised. I followed the plans outlined by a DIY website—even paying a couple bucks for them!—based on the premise that it … Continue reading On how experts don’t know how long anything takes

On the information-action ratio

Perhaps my most important takeaway from Neil Portman's Amusing Ourselves to Death is the information-action ratio: How often does it occur that information provided you on morning radio or television, or in the morning newspaper, causes you to alter your plans for the day, or to take some action you would not otherwise have taken, … Continue reading On the information-action ratio

On maximizing vs. satisficing

Recently, I’ve been pondering this distinction, having read a great opinion piece (that I now cannot locate) about one of modern society’s ailments: our obsession with “the best.” Aside from the corporate interests involved—being “best budget coffee maker” in a Wirecutter piece means guaranteed sales—there’s a troubling philosophy here. “Good” is never good enough. Only … Continue reading On maximizing vs. satisficing

On generating content and enjoyment of an experience

The results of a recent article in the Journal of Marketing should not surprise. The authors claim to observe a connection between generating “content” during an experience and the perceived enjoyment of that experience. The takeaway—given that this is in the Journal of Marketing—is that smart shrines (in their “content generative” possibilities—offer an opportunity for … Continue reading On generating content and enjoyment of an experience

On reinventing the wheel (of project marketing)

The question of how to market architectural projects for my firm has left me feeling cynical. Here's the cycle I have wrestled with: Realize that I'm neglecting the work of project marketing—narratives, photography, project data. Develop a system to manage this work, defining deliverables, schedule, etc. Activate the system—actually doing the work. Neglect the system … Continue reading On reinventing the wheel (of project marketing)