Proof that you should pick a legible typeface

Picking a legible typeface is just plain common sense, right? If you want a client to earnestly read, word for word, a two-page cover letter, then you're going to make sure that the chosen typeface is getting out of the way, doing nothing to impair your client's ability to grasp your finely honed pitch. While … Continue reading Proof that you should pick a legible typeface →

If interviews don’t work, shouldn’t we get rid of them?

In my role as an A/E/C marketer, one of my responsibilities is to help teams prepare for project interviews—even though clients would probably be better served by not conducting them at all. In fact, research has shown interviews to be a poor barometer for actual on-the-job performance. In fact, clients would be better served avoiding … Continue reading If interviews don’t work, shouldn’t we get rid of them? →

Don’t forget about your future self

Sometimes—well, every day in fact—I do something that affects my future self. Sometimes, these things are small and rather straightforward, like leaving dirty dishes in the sink for "future me" to deal with the next day. Big deal! I think. That guy can handle it. But other times, these things are not so straightforward; they … Continue reading Don’t forget about your future self →

Did the Pret A Manger cashier actually like my coworker?

"I think she likes me." A former colleague, cup of coffee in hand, had just returned from the Pret A Manger on the ground floor of our office building. "Who?" I asked. "The girl down at Pret," he said. "One of the cashiers." He held up the coffee. "She just gave me this for free! … Continue reading Did the Pret A Manger cashier actually like my coworker? →