On the best ideas in Mad Men appearing outside the office

The final seasons of Mad Men coincided with the beginning and end of my career in publishing. My final job in publishing—my first was "marketing" obscure books in the academic books division—was in the Dictionaries division at Oxford University Press, creating original web content—mainly blog posts—for the now-defunct Dictionaries website. When I first took the … Continue reading On the best ideas in Mad Men appearing outside the office

On Frank Lloyd Wright being the greatest architect (partly because people think so)

Chuck Klosterman is one of my favorite writers, partly because he's funny and fun to read, and partly because he offers unusual and unexpected perspectives on things I think I know. His book But What If We're Wrong? explores the destabilizing (but someone reasonable) premise that we are wrong about...well, maybe everything. One of these … Continue reading On Frank Lloyd Wright being the greatest architect (partly because people think so)

On the thoroughness of hospital staff

When our first kid was born, my experience in the hospital was a rush—I was anxious, exhausted, overstimulated. My attention span was short, and my short term memory was shot. Names of nurses and doctors? Forgotten. A play-by-play commentary later requested by family? Impossible. So I was delighted that the experience of accompanying my wife … Continue reading On the thoroughness of hospital staff

On using ChatGPT for A/E/C marketing, Part 2

Yesterday, I wrote about an important AI-related skill knowledge workers like me will need to develop in the next few years. Today, I’m writing not so much about a skill as a revelation. A big news story about ChatGPT has been the reaction of Google, with CEO Sundar Pinchai declaring a “code red” in response … Continue reading On using ChatGPT for A/E/C marketing, Part 2

On using ChatGPT for A/E/C marketing, Part 1

I recently wrote about needing to embrace ChapGPT (and/or its future competitors) as part of our future workplace. So I gave it a shot. And while the results weren't great, they were decent enough to confirm that there's an essential skill A/E/C marketers—and many other knowledge workers—will need to develop in the next few years: … Continue reading On using ChatGPT for A/E/C marketing, Part 1

On ChatGPT as part of our future workplace

Over the past months, it's hard to think about the future of education and not consider how AI fits into it. K-12 teachers have fretted over whether homework is dead. College professors are worried the essay as assignment is a turn-of-the-century relic. ChatGPT (and its improved future versions and competitors) will generate essays, answers to … Continue reading On ChatGPT as part of our future workplace