Look, I don’t like to admit this:
It’s sort of fun to not know.
It’s at the heart of pursuit marketing—not knowing.
Will we make the shortlist? Will the team interview well? Did we win?
I love that mystery, the distance between what we know and what we don’t. Or, to put it more directly, the things we can’t know.
That’s the moment, it seems, that we strive for over and again. The more uncertain, the better.
To know you will win or lose, with some degree of certainty, is no fun at all. But to do things in a a state of not knowing? That’s where the magic is at.
Taylor Coe 