I’ve written before about the IKEA effect, but—as Daniel Kahneman warns his readers in Thinking, Fast and Slow—we are all helpless to biases, even when we know about them.
I went to IKEA this weekend to pick up two tables to serve as desks in our remodeled home office—and raced home to feel that sweet, sweet IKEA effect at work.
Things are so much more satisfying when you contribute to making them, huh?
Taylor Coe 