I tried to describe proposal marketing today.
Just to myself, I should clarify.
And, maybe it goes without saying, I struggled quiet a bit.
To explain such a foundational nugget of my job is to think back to square one…which is darn hard to do.
I was reminded of an early pandemic experience, when I cajoled my wife to pick up her mandolin and join me in a weekly “jam night.”
Have you ever attempted to explain a strumming pattern?
I had not until then—and, likewise, I had not until then realized how exquisitely difficult it is to explain something so foundational.
Taylor Coe 