There’s an incantatory magic to repetition.
I’m tempted to deploys ploce here and prove my point—but that would be a little on the nose.
Ploce is repetition of a word throughout a passage. Unlike epizeuxis, where a word repeats in sequence, ploce is the appearance of a word in multiple places without specific spacing constraints.
A strong use of ploce lends weight to the repeated word, drawing the reader or audience to consider “collocates”—words that surround the ploce word.
Churchill’s famed “victory” speech is an example of ploce:
What is our aim?…Victory, victory at all costs, victory in spite of all terror; victory, however long and hard the road may be; for without victory, there is no survival.
On the other hand, ploce that isn’t as thoughtful—or intentional!—may lead an editor to, say, get you to crack open a thesaurus.
Taylor Coe 