Oh no.
Have I been doing the wrong things?
I fight the instinct to do what everyone else does. After all: do I really expect to do the same things everyone else is doing better than everyone else?
Better to do something else that no one else is doing poorly.
For example, in my industry, social media has always felt that way. Is social media a right thing or a wrong thing?
We could all be a little more strategic about what we choose to do—not just how we do things we are already doing.
I’m guilty of this—I’ve spent an inordinate amount of time in the past two years evolving my process of working in InDesign to be leaner and more efficient.
But is this a right thing?
Taylor Coe 